I came across Widgetbox when I was looking into developing a Facebook widget I had an idea for. As with most bloggers I want as many people as possible reading my posts, so I look into every avenue of marketing my website. The social network boom has made this an obvious place to look, with every person having so many friends viral marketing has never been able to spread so fast.
For my Facebook application I delved into FBML and already had knowledge of php so was able to develop my widget in about a week. However when I came across Widgetbox it looked on the surface like I could have saved time simply registering and going through their wizard.
Sometimes you happen across a marketing campaign that really makes you sit up and think… now that was genius. This is such a time. Old Spice have launched an online campaign that has taken the Internet by storm in the last few days and will surely be used as a case study in how to create a major buzz online.
As always with this type of campaign, the simplicity is astounding, there must be marketing agencies around the world saying “how the hell have we not thought of that!”.
I blog. As you can tell from the fact you’re reading this – I blog. Therefore I have something to say. It may not be interesting to everyone, but I’m sure there are many that would find it a good read.
My point is that there are millions on facebook updating status’s or on Twitter… tweeting, when they really haven’t got that much to say. But those same people have 1000’s of friends (or fans if they have a group/fan page), or have thousands of followers, even though they just re-tweet or post the same post automatically through a third-party api which merges keywords together works a bit of black magic then automatically follows 500 people. Point is, all these people are creating a following when they really have little to say.
The launch of facebook places is not only significant in the fact that it shows as a company facebook is continually developing and looking for ways to expand it’s platform, but it is also significant in the fact it shows they can take any new idea which has been thought up by them or not and integrate it into facebook to open it up to the largest community on the web.
Facebook places is a way for users to “check in” to locations so their “friends” can see where they’ve been. Users can also add notes against places so their friends can see what they thought of it, what deals they may be able to get there etc, etc… just general info.
All in all, a good idea. Yes. But not an idea of some bright young developer within facebook HQ!
So within the next 24 hrs we are going to be witnessing the dawn of a new era, the phoenix rising from the flames, the revenge of a scorned facebook victim! Well, maybe nothing quite so dramatic. But we will be exposed to the all new myspace.
With an all New logo (which i’ve already blogged about) and what is promised to be a new cleaner design to “showcase you and your interests”, the new myspace will apparently be more magazine-like for content and more tv-like for video. This all sounds good to me as I felt the current design was a mishmash of widgets and content you were interested in was too hard to find.
I want a Pinterest invite. Simple. How do I get one?
I think the new social-flickr-type-site looks really interesting and want to get started on my pinboard asap.
Pinterest is a new social network in the making and is currently only available by invite only. With just over 17,000 users at time of writing it is early days, but the fact it has already had almost 1 million pins placed on its users boards shows how engaging this concept is.
As I don’t have an account as yet, I’m hardly well placed to review the new “stealth start-up”. But if it’s first impressions that count then I’m willing to bet on this beauty. What most people will notice is it’s creative design and fantastic engaging concept, but what I think will make Pinterest a winning website is the possibilities that will open up when they have developed the inevitable APIs that will allow any website to incorporate “Pins”.
How a domain travels is often not considered. Even many small start-ups have ambitions of “going global”, but how many would really consider this when purchasing their domain name? Not many.
Recently Logo.com sold for half a million dollars, that’s a lot of money on a domain name. However, the justification for $500,000 on logo.com was actually one of the best I’ve heard. New owners of logo.com and E-commerce developers Adam Strong and Alan Townsend said…
My favorite comedian of all time, Alan Partridge, is back with a new series called Mid-Morning Matters. This is obviously fantastic news for me as I thought the days of Coogan playing my favorite character were numbered.
It’s a small shame that the episodes are only 12-13 mins each, but I’m happy enough that I’m getting anything so I’m not going to moan. What is interesting though is that this is an “Internet Only” show that is brought to us by Fosters. Yep – Fosters, the famous Aussie Lager which us Brits apparently consume at a rate of 30 pints every second!
I was recently giving an associate some advice on marketing his sons new website. It started off with “make sure you’re targeting your keyword phrases at the audience you want to attract”. It moved on to “chasing the long tail”, which was closely followed by “gaining links”, “consider ad-words” and installing Google Analytics. When I asked if the son had any marketing budget it became apparent the company was a single one-man band that was building up a new business and trying to make a name for itself. Nothing wrong with that, in-fact in my eyes this is to be admired. However one thing is for sure, very few one-man bands have a marketing budget and even fewer have time to spend on marketing even if they do.
Many will therefore decide to use an agency. Which is fine. But when using an agency it’s important you are giving them direction to make sure they are spending their time – which equals your money, on the most productive areas.
There seems to be a common thread in the PR stories spun recently by the tech industry big boys. Microsoft, Nintendo, Apple and virtually all manufacturers of 3D TVs have all come out saying how well their products are selling. It’s strange considering the world economy is only just recovering (slowly) from the crisis we have been experiencing. Consumers still don’t have that disposable income they once did, yet the stories on the wire from the brands behind the latest innovations tell a different story – their products are selling… big time.
The theory here is that of the sheep. People follow. If you tell people everyone is buying something – no one wants to get left behind so they go out an purchase.
Like this blog post! The title suggests this is the most viewed blog post in the world, or at least it will point you to it. That’s probably the reason your reading this now. If it’s good enough for everyone else to read, it’s good enough for you as well.
Let’s have a look at a couple of these stories,
Microsoft has apparently sold more than 10 million Kinect systems for the Xbox 360 to retailers. This was announced by Microsoft on Wednesday and with many of the Kinect units being sold in the first three months of it’s launch it has become the fastest selling consumer device ever. Pretty impressive.
Ever since groupon launched in November 2008 “discount” sites have sprung up here there and everywhere. Not surprising considering recession has hit the globe and everyone is looking for a way to continue the lifestyle they have become accustom too.
Groupon was an instant success with the unique concept of a deal a day which was “on” or not depending on the number of buyers. The discounts were big, or at least appeared to be and the site was slick. So it didn’t take long for Google to sit up, notice Groupon and slap a $6 billion offer on the table. Not bad for a site that had been in existence for 2 years.
When Groupon turned down Google it was as sure as the iPad2 selling out on launch day that Google would set about developing their own version of the discount site. This is to be called Google offers.